
For the past one and half months, I have been surfing internet more than before looking for contents that are useful and worthy to share through this blog.
While I was surfing Internet, I came across a blog marketing tutorial site – www.blogopreneur.com, in which a Singaporean blogger Tan Kian Ann shares his thoughts and ideas for blog marketing. He provides tools, tips and learning resources to use blog as a marketing and communication.
I have also joined his blog marketing e-course, which is free and registration is very simple. I hope to learn a lot about blogging as well as blog marketing through this 10-daylong tutorial.
Kian Ann says the purpose of the course is to serve useful tutorials so that blogs will achieve better search rankings, traffic and ultimately bring in more customers. In the blogoprernuer.com, he offers free tutorials, tips for marketing, optimisation, Internet marketing and other related issues such copyright, social media marketing as well as working from home.
As discussed earlier, many blogger today use blog as marketing and publicity platform for their products and services. Blog marketing the process of reaching a business’ prospects through the use of a weblog and is becoming increasingly popular, especially among individual blogger.
The important statistics from the blogworld exposhows that over 12 million American adults maintain a blog and 1.7 million of them say they blog to make money. The figures also show that 51% of blog readers shop online.
These figures from the US alone may not be a proper yardstick to measure popularity of blogsphere for marketing and business. However, the trend towards making money through blog is certainly increasing worldwide.
Blogopreneur.com, viewed 16 February 2010, www.blogopreneur.com.
Important blogging statistics, 2009, viewed 16 February 2010, http://www.blogworldexpo.com/general-information/important-statistics.
Photo source: http://www.smallfuel.com/images/uploads/small-business-blogging-med.jpg.
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